Black Friday 2025: Export Opportunities for Online Stores

DHL’s latest eCommerce Trends Report shows that 84% of online retailers worldwide are preparing for Black Friday 2025, with younger generations driving demand. Gen Z stands out: 81% plan to buy more during the event, compared to 64% of Baby Boomers.

For exporters, this surge offers clear opportunities. Cross-border shoppers are motivated by discounts, exclusive deals, and social media trends — but their loyalty depends on delivery and trust. In fact, 82% of shoppers say they would abandon their basket if preferred delivery options are not available. Free shipping, transparent return policies, and authentic promotions are now decisive factors in winning international customers.

B2B sellers are also embracing the trend, with 85% planning to participate this year. For both consumer and business markets, Black Friday has become a strategic growth engine — not just a sales day, but a chance to build long-term trust across borders.

Key message for exporters: Clear pricing, reliable logistics, and seamless delivery solutions are essential to capture global demand during peak shopping seasons.

To explore all the key findings, visit: www.dhl.com/reports